Over 90% of a child's brain development occurs before the age of five.

Yet ordinary kids multivitamins don’t address the needs of a developing brain. 
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The Hidden Crisis in Childhood Nutrition

If you’re a parent, you already know—those early years are everything. You read books, sing songs, and give endless hugs, all knowing that every moment shapes your little one’s future.

But here’s what most parents don’t realize:

By the time your child turns five, over 90% of their brain development has already happened. These precious early years are a once-in-a-lifetime window for learning, memory, and emotional wellbeing.

Yet, while you’re doing your best to nurture their minds, there’s an invisible challenge you may be missing…

The Multivitamin Myth: Are Our Kids Really Covered?

Walk into any pharmacy, and you’ll see rows of colorful, cartoon-covered multivitamins. They promise “complete” nutrition, but look a little closer and you’ll find the truth:

"Most ordinary kids multivitamins are not designed for the complex needs of a growing brain."

Parents

Many focus only on the “basics” (think B vitamins and a sprinkle of D).

Gluten free

Some use cheap, synthetic forms that are hard for young bodies to absorb or use.

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Almost none include the nutrients that science shows are vital for brain growth, memory, and focus.

They aren’t formulated in the right amounts or combinations of nutrients.

Non GMO

They lack important trace minerals and enzymes that support digestion, absorption, and brain development.

The result?

Even with a daily multivitamin, many kids are missing the building blocks their developing minds crave. And the cost isn’t just measured in test scores or milestones—it’s measured in confidence, curiosity, and lifelong potential.

What does a developing brain really need?

Dr. Mika Gupta, award winning neurologist, mom, and founder of Mama Bird, explains that certain nutrients are essential for healthy cognitive development in different regions of the brain.

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    Hippocampus – The Memory Maker

    The part of the brain responsible for cognition and learning is growing quickly, calling on choline, folate, vitamin B12, zinc, vitamin E, iodine, and vitamin A, and lutein to lend a helping hand.

    From 0-2 years old, your baby’s brain is busy building connections that help them recognize faces, form loving attachments, and remember daily routines. Every smile, cuddle, and bedtime story strengthens their memory and sense of security.
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    Parietal Lobe – The Little Explorer

    As your baby reaches, grasps, and explores different textures, their brain is learning how to process touch and movement. Those tiny fingers learning to grab a toy or pat your cheek? That’s their brain growing in coordination and curiosity.

    From months 4-12, the Parietal Lobe calls on active B vitamins, vitamin D, antioxidants like vitamin E, as well as zinc, magnesium, and omega-3s.
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    Cerebellum - The Movement Master

    From those wobbly first steps to running, climbing, and even holding a crayon, your toddler’s brain is fine-tuning their balance and motor skills. Every dance, tumble, and scribble is helping them gain confidence in their body’s abilities.

    From ages 1-4, the Cerebellum calls on vitamin B12, vitamin D, choline, niacin, and folate (vitamin B9), as well as protein, iron, and DHA.
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    Prefrontal Cortex – The Decision Center

    Your little one is learning patience, problem-solving, and how to manage big emotions. The preschool years lay the foundation for understanding rules and making choices.

    From ages 3-7, and again at 11-25 years, the Prefrontal Cortex calls on vitamins B6 and B12, folate, vitamin A, vitamin E, and iron.
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    Temporal Lobe – The Language Builder

    From babbling to full sentences, your child’s brain is soaking up language like a sponge! Listening to your voice, hearing bedtime stories, and singing songs all help them develop speech, understand emotions, and connect with the world.

    From ages 6 months to 6 years, The Temporal Lobe calls on active B vitamins (B6, B9, and B12), selenium, iodine, vitamin D, and omega-3 fatty acids.

    The catch?

    Very few children get enough of these nutrients from food alone. And most “mainstream” multivitamins don’t even include them in the right forms or combinations.

    When Ordinary Isn’t Enough

    Mama Bird® Kids Multi+ was crafted by Dr. Mika Gupta, a neurologist and mom who saw firsthand how nutrition gaps were impacting children’s growth, learning, and happiness.

    With science-backed nutrients specifically chosen to fuel cognitive development, behavior, and focus, you’ll feel confident knowing your child is getting exactly what they need. Dr. Gupta designed this formula specifically for growing brains, with:

    • Active, methylated B vitamins for maximum absorption to support energy, focus, and mood
    • Choline & Iodine at levels that support memory and IQ
    • Trace minerals: Support brain development
    • Inositol: Helps balance hormones in the brain
    • Organic superfoods and live enzymes to support digestion
    • Vitamin D3 for mood and immune support
    • Tasty, naturally sweetened strawberry flavor that kids love

    Non-GMO | Gluten-Free | Plant-Based | 3rd-Party Tested

    Kids Multi+ (Strawberry)

    3x

    Maximize your child's potential during critical windows of development with 3x more brain supporting nutrients†

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    Provide active nutrients like methylated vitamins for brain development for ages 1+

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    Support their digestion with organic superfoods + live enzymes + minerals for brain health

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    Naturally derived strawberry flavor sweetened with stevia + fruit

    Compared to the leading store brand multivitamin as per Nielsen data.

    Us. Vs. Them

    Join over 500,000 happy customers fueling their potential

    • My kids love this!

      My kids and I all carry the MTHFR gene mutation. I love that you don’t have folic acid but folate instead, which our bodies can process.  It makes me feel good knowing they are getting essential nutrients and vitamins especially on days when their diet isn’t so balanced. They love the taste too!

      Katie M., Verified Buyer
    • Happiness

      I am thankful we tried this multivitamin, we have struggled to find something to actually help and not have to fight with our child over taste, texture, and smell. Something not loaded with sugar and fortified nonsense. And this my friend is the right stuff. Love it, kid loves it, and yes we noticeable changes.

      Patricia G., Verified Buyer
    • Best Vitamins!

      Love these vitamins for my little one, he loves the taste and I have noticed a difference in his health since he has taken these. Highly recommend!

      Kristin L., Verified Buyer
    • Great Vitamin!

      This vitamin was such a cute shape and super tasty! It had a nice taste and even after taste. My daughter loved taking these vitamins. She always reminds me now "Mommy I need to take my hearts." The vitamin is easy to chew and super easy to swallow. Overall a great way to get a good majority of your vitamins and B12 to help us get some more energy for our days. I definitely recommend this product.

      Jeana Y.

      Exceptional Nutrients, No Exceptions

      B12 Methylcobalamin

      B12 (Methylcobalamin)

      In pregnancy, this vital vitamin is important for brain and central nervous system development. During adulthood, it is needed to make serotonin, the feel-good hormone.
      Methylfolate

      Folate

      Supports a baby’s healthy neural tube development. It also can influence mood, sleep, and memory for both children and parents. Crosses the blood-brain barrier. We use the form Calcium Folinate in the Kids' Multivitamins.
      Choline

      Choline

      During pregnancy and breastfeeding, choline is essential for neurodevelopment. It also plays an important role in attention and memory.
      Vitamin B6 Pyridoxal 5

      B6 (Pyridoxal-5 Phosphate)

      Vitamin B6 is important for brain development and immune function.

      Vitamin D3

      Vitamin D3 supports brain health and mood, builds healthy bones, and aids nerve function.
      Trace Minerals

      Aquamin™

      Aquamin™ is a seaweed-derived multi-mineral complex ethically harvested from the pristine waters off the coast of Iceland. Aquamin® is an all-natural, vegan, allergen free and non-GMO ingredient.
      Loved by Parents Like You