Over 90% of a child's brain development occurs before the age of five.
The Hidden Crisis in Childhood Nutrition
If you’re a parent, you already know—those early years are everything. You read books, sing songs, and give endless hugs, all knowing that every moment shapes your little one’s future.
But here’s what most parents don’t realize:
By the time your child turns five, over 90% of their brain development has already happened. These precious early years are a once-in-a-lifetime window for learning, memory, and emotional wellbeing.
Yet, while you’re doing your best to nurture their minds, there’s an invisible challenge you may be missing…
The Multivitamin Myth: Are Our Kids Really Covered?
Walk into any pharmacy, and you’ll see rows of colorful, cartoon-covered multivitamins. They promise “complete” nutrition, but look a little closer and you’ll find the truth:
"Most ordinary kids multivitamins are not designed for the complex needs of a growing brain."
Many focus only on the “basics” (think B vitamins and a sprinkle of D).
Some use cheap, synthetic forms that are hard for young bodies to absorb or use.
Almost none include the nutrients that science shows are vital for brain growth, memory, and focus.
They aren’t formulated in the right amounts or combinations of nutrients.
They lack important trace minerals and enzymes that support digestion, absorption, and brain development.
The result?
Even with a daily multivitamin, many kids are missing the building blocks their developing minds crave. And the cost isn’t just measured in test scores or milestones—it’s measured in confidence, curiosity, and lifelong potential.
What does a developing brain really need?
Dr. Mika Gupta, award winning neurologist, mom, and founder of Mama Bird, explains that certain nutrients are essential for healthy cognitive development in different regions of the brain.
The catch?
Very few children get enough of these nutrients from food alone. And most “mainstream” multivitamins don’t even include them in the right forms or combinations.
When Ordinary Isn’t Enough
Mama Bird® Kids Multi+ was crafted by Dr. Mika Gupta, a neurologist and mom who saw firsthand how nutrition gaps were impacting children’s growth, learning, and happiness.
With science-backed nutrients specifically chosen to fuel cognitive development, behavior, and focus, you’ll feel confident knowing your child is getting exactly what they need. Dr. Gupta designed this formula specifically for growing brains, with:
- Active, methylated B vitamins for maximum absorption to support energy, focus, and mood
- Choline & Iodine at levels that support memory and IQ
- Trace minerals: Support brain development
- Inositol: Helps balance hormones in the brain
- Organic superfoods and live enzymes to support digestion
- Vitamin D3 for mood and immune support
- Tasty, naturally sweetened strawberry flavor that kids love
Save An Additional 10% With Code KIDS10 At Checkout
Compared to the leading store brand multivitamin as per Nielsen data.
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Supplements for peace of Mind
Our Kids Multivitamins are free from artificial colors, flavors, and sugar alcohols. They are gentle on tummies and easy for kids to enjoy!
Exceptional Nutrients, No Exceptions
Folate

