Integrity in all we do:

Our mission is to inspire families to reach their best brain health and highest potential. It’s in who we are, the partners we choose, what we make, and the benefits you feel. We will always deliver what matters—safety, quality, security, sustainability, and confidence. This is our promise to you.

Testing confirms that levels of any detected substances are within the safety limits established by the FDA standards and California Proposition 65 standards.

What’s on the label is what’s in your bottle:

That means all of our products are meticulously created, tested multiple times, and held to strict standards. If they don’t meet these requirements, they don’t make it to your home.

Our neurologist-designed formulas use active, methylated vitamins and other clinically-studied bioactives that fuel the brain’s natural chemistry. These nutrients help the body make neurotransmitters — the messengers for focus, learning, memory, calm, and emotional balance. Unlike many ordinary supplements, our bioavailable forms are designed to cross the blood-brain barrier and nourish where it matters most, helping kids and adults support a sharp, steady, and resilient mind every day.

Growing brains and adult brains alike thrive with the right nutrients. Research in The American Journal of Clinical Nutrition, Nutrients, and Frontiers in Neuroscience shows that methylated B-vitamins (like methylfolate, methylcobalamin, and P5P) and omega-3 DHA help enhance neurotransmitter production, protect neurons, and support attention, working memory, and mood regulation — all while reducing oxidative stress.

Beyond vitamins, specific brain-supporting nutrients play powerful roles too:

• Probiotics interact with the gut-brain axis, producing neurotransmitter precursors like serotonin and GABA, supporting stress response, digestion, and immune balance — key foundations for mood, attention, and cognitive function.
  
  

• Choline, essential for acetylcholine production, supports memory, learning, attention, and healthy brain development. It also helps maintain cell membranes and supports neural pathways for lifetime cognitive health.
  
  

• Magnesium acts as a calming mineral, supporting GABA signaling, stress resilience, sleep, and brain plasticity — the brain’s ability to learn, adapt, and stay sharp.
  
  

Together, these brain-active nutrients help nourish communication pathways, support mental clarity, emotional balance, and focus, and reinforce long-term cognitive health for the whole family — from pregnancy through parenthood and beyond.